What You'll Learn
Learn the essential tech, tools, and AI-powered techniques that employers are looking for in business analysts.
+Adopt an Analyst Mindset
- Explain the importance of business analytics in an organization
- Communicate how business analytics differs from data science and data engineering
- Outline the analytics team function and the role of a business analyst
- Leverage generative AI to define project goals, map stakeholder roles, and build milestone-based timelines
Playbook assignment:Build a realistic project plan to guide your analysis, just like an analyst would at the start of a new engagement. +Explore, Clean, and Model Data
- Build a successful data foundation
- Identify data needed to answer key research questions
- Use AI-powered tools to accelerate your data preparation process
- Map data types and keys for a dataset
- Apply a Unified Modeling Language (UML) diagram to describe a set of data
Playbook assignment:Tame the chaos–clean and structure business data for insights +Learn SQL: The Language of Databases
- Explain core concepts about SQL
- Query data using SQL
- Practice basic and advanced SQL operations
- Prompt AI to generate and debug SQL queries
Playbook assignment:Use SQL to uncover trends and answer key business questions +Tell a Visual Story with Tableau and Excel
- Use AI to recommend the best visualization types for your dataset and audience
- Use Tableau and Microsoft Excel to organize and visualize data
- Create a Tableau eLearning account and begin earning your first badge
- Get one full year of free access to Tableau eLearning content (a $120 value)
Playbook assignment:Build a visual storyboard for business impact +Build Visuals that Drive Action
- Generate step-by-step chart-building instructions in Excel and Tableau with the help of AI
- Examine the needs of various stakeholders and audiences
- Effectively communicate insights using visualization
- Tell a compelling story
Playbook assignment:Turn data into impactful dashboards +Drive Business Growth with Purposeful Metrics
- Define SMARTER business objectives and KPI targets
- Obtain and measure KPIs from available data
- Track the progress towards KPIs and compare against set business objectives
Playbook assignment:Align and advise KPIs that drive the business forward +Transform Data into Decisions
- Understand the data-driven mindset and root cause analysis
- Use AI to scan for common data biases and flag them in your dataset for review
- Describe the data analytics workflow
- Explain the data lifecycle and the components of an effective data question
- Examine the differences between observational and experimental studies
Playbook assignment:Translate data into actionable insights +Design Experiments to Optimize Business Outcomes
- Identify primary, secondary, and guardrail metrics
- Define null and alternative hypotheses
- Develop an experimental plan using an AI assistant with built-in statistical logic
- Define Type I and Type II errors and link them to sizing metrics
Playbook assignment:Validate the vision–test business hypotheses with data +Separate Noise from Meaningful Data
- Given a scenario, define the population, parameter, sample, and statistic
- Define a p-value and use it to draw a conclusion for an experiment
- Calculate summary statistics and use an online calculator to provide a p-value
- Define confounding variables and identify where they might exist in your experiment
Playbook assignment:Combine everything you’ve learned to conduct a full analysis and present a final recommendation demonstrating your ability to lead with data +Accelerate Analytics with AI
- Bonus module focused on AI techniques for business analytics
- Summarize data, generate charts, and identify trends from complex datasets with ChatGPT
- Learn how to write impactful prompts to get deeper insights
+Skill-Building Workshops: Power BI
- Learners in this course gain exclusive access to supplemental skill-building workshops on Power BI
- Learn to translate data visualization skills into Power BI charts and dashboards
- Workshops are optional and beginner-friendly—no experience required to join
Advance your career
Get the support you need to meet your unique goals. Whether you’re looking for a promotion or to start a new career, we’re here to help.
+Resume and cover letter review + tips
Put your best foot forward and ensure you stand out from the crowd. Learn how to customize your resume to the job description, use technology-friendly formatting, and explore examples to inspire the content that will set you apart.
+Optimize your LinkedIn profile
Leverage LinkedIn to open doors and be the backstop to all of your other job search efforts.
+Small group workshops
Ask questions, compare notes with other learners, and expand your network. Hosted by a career coach, topics during these sessions may include: career development, communicating transferable skills, negotiating tips, and Q&As with a hiring manager or recruiter.
+Career coaching
Need a bit more help or have specific areas or concerns you want more input on? Get access to our career coaches.
So you can...
+Interview with confidence
- Learn how to navigate various interview questions and prove your worth when you are actually “in the room” and properly follow up post-interview. Then, practice, practice, practice!
+Negotiate with ease
- Maximize your opportunity by understanding how to negotiate a job offer for life-changing compensation and benefits.
+Transform your career
- Learn the strategy of career advancement. Contrary to popular belief, job searching is not based on pure luck. It is, instead, a tried-and-true “process” that anybody can learn and apply.
Your expert instructors
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and technologies from our roster of handpicked industry pros. Gain real-world insights and deep knowledge to prepare you for today’s in-demand jobs.
Nisar Ahmed
BI & Analytics Leader, Host of The Data Nerd podcast
Megan Dixon
VICE PRESIDENT, DATA
Eric Johnson
DATA SCIENTIST, FACEBOOK
Tatiana Sorokina
DATA SCIENTIST, NOVARTIS
Annu Kristipati
ANALYTICS CONSULTANT, 4 MILE ANALYTICS, LOOKER
Our Learners
This course is ideal for professionals looking to build job-critical business analytics and AI skills—whether you’re entering the field, changing careers, or advancing your skills for your current role.
You’ll find a diverse range of students in the classroom, with varying career goals:
Accelerate Your Career Growth
Includes those with professional work experience; individuals who may be seeking a promotion or more responsibility but need to have relevant data skills; or may be in a role outside of analytics but looking to expand professional potential by becoming more knowledgeable about analytics.
Launch Your Career
Includes recent grads looking to enhance their area(s) of study and/or interest and develop skills employers are actively seeking.
Change Your Career
Includes those who may have spent several years in a single job or career and want to try something new; may have spent a few years out of the workforce and now want to return to work in a high-growth career.
Your Time
You should expect to spend six to eight hours engaging with on-demand content created by industry experts, including hands-on activities and assignments in the online learning management system (LMS). Additionally, optional (but recommended) weekly live/online group sessions (two hours) are available for engaging in real-time with peers, mentors, and industry experts.
What You'll Earn
Knowledge and Experience
A university-issued certificate of completion that verifies knowledge and hands-on experience relevant to the following roles:
- Business Analyst
- Business Operations Specialist
- Business Operations Analyst
- Operations Analyst
- Associate Data Analyst
- Sales/Marketing/Finance Analyst or Manager
Prepare to take the Salesforce Certified Tableau Desktop Foundations Exam
Learn Tableau for data visualization and prepare to take the Salesforce Certified Tableau Desktop Foundations Exam.
